Australia Leads the Swimwear Fashion Pack
There are some things that some countries just excel at. When it comes to our friends down under, the list is as long as your arm. Sport? Check. Work/life balance?...
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Prescription Sunscreen Pill Within 5 Years?
Five years from now we may be popping prescription sunscreen pills to protect us from the harmful rays of the sun. Scientists at King's College London have discovered a natural compound...
AW11 Trends - Get the Look
Don't like to speak too soon, but gazing out of the Simply Beach window today, it looks like we may be in for an Indian summer. Let's hope so. If you'll be in...
Aguaclara 2012 Preview Video
Sneak preview of the Aguaclara 2012 collection from Mercedes Benz Fashion Week Swim in Miami. Love the eyelet swimsuits and bikinis ...
World's First Compostable Swimwear
Linda Loudermilk, the pioneering designer Elle magazine have dubbed “The Vivienne Westwood of Eco” unveiled the world's first compostable swimwear at the Haute Natured show at Miami Swim 2012. The...
Swimwear Trends SS11 - Stripes
One print that's hotter than ever this year is the classic stripe. Seafolly's Beatnik line has proved a massive hit - simplicity with a twist - and Banana Moon have designed a sweet line in candy...
We'd love your feedback ...
We recently received a mystery shopper review from the Fashion Style You website, which brought up some interesting points. Some of our swimwear brands come from countries like Brazil, where the...
Ultimate Figure Fixers
Open any fashion magazine at this time of the year and you'll see article after article about how to get your body 'bikini ready' for the beach this summer. That's...
Worlds First Printed Bikini
When fashion and technology meet the results are usually pretty crazy and wild. Creating items of clothing that are usually great for the catwalk but you would never consider wearing...
How to choose holiday evening wear
The hunt for the perfect bikini can take over when we're looking for a beach holiday wardrobe, and it's easy to forget about what we're going to wear in the evenings. With holiday...
Seafolly name Sarah Stephens as new ambassador
Seafolly have just announced their new swimwear ambassador for Spring/Summer 2011 is 20 year old Australian supermodel Sarah Stephens. There are two things that set Sarah apart from previous Seafolly...
Hindu goddess swimsuit scrapped
An Australian swimwear collection featuring the image of Lakshmi, the Hindu goddess of beauty, wealth and good fortune, has been scrapped after it sparked outrage across India The display of...